Wine Culture


Formula One champion racer and quintessential Argentine Juan Manuel Fangio once said, "You need great passion, because everything you do with great pleasure, you do well."

Summer is on its way out. And while there's a lot to look forward to in the fall, we want to hold on to these hot days for as long as we can.

Everyone knows Gascón makes for some full-bodied fun on its own, but its versatility is what makes it really special. You may have already shaken things up with some of our distinct Malbec cocktails, but this summer calls for turning it up a notch.

The summer circuit is a busy one. Cookouts, get-togethers and parties fill the hot months – and when you're not hosting them, you're going to them.

Our passion for Malbec is clear in our winemaking approach: hand-selecting grapes, cold-soaking them, precisely aging the wine. At Gascón we set about making something that we love — and love to share.

The party started in the living room, now it's in the kitchen… and later on it may end up on the patio. No worries, your bar cart is right there with you no matter where the action goes.

Don't get us wrong, we love summer… but we also love living in the present. And right now, it’s fall. The weather is slowly turning to crisp, cool days, socks are back on our feet, and football season is in full effect.

If you’ve played it right (and we know you have), then your summer’s been epic. So keep it that way… and finish the season of strong. When it comes to cocktails, sometimes you want the strong and not-so-silent type. This is one of those times.

Ever wonder who the genius is behind that glass of Malbec you're holding?

Summer… it’s on. Now’s the time to be outside, catch some rays and hang with friends.


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